Development of a strategic position document for one of the world’s largest vaccine manufacturer to tackle rebuttals from a competition point of view near to their vaccine launch
- Problem: Unimpressed with the support from a previous medical writing agency, the client approached us to support a comprehensive, detailed, and scientifically oriented document to tackle rebuttal from competition owing to the launch of their vaccine in India. The time required was concise since the document was supposed to be shared with the Govt. officials and higher authorities in the vaccine world for evidence sharing supporting their vaccine usage in India
- Solution: Owing to our comprehensive knowledge in the vaccines space, the team worked systematically with the client, with acute precision in the timeline, project management, and quality. Regular connections used to happen with the client to brainstorm ideas and strategies to tackle the rebuttals expected from the competition and represent relevant details in the position document in favor of the vaccine, backed by published scientific evidence. The content of the project, when completed, was praised highly by the global counterparts of the client, including their partner Bill and Melinda Gates Foundation.